Metadata is designed to give search engines an introduction to what your site is all about. At this stage of the optimization process you should think of 'How and What' content you want search engines to pay attention to.
Why do I need Metadata?
Metadata is an essential part to how your website gets indexed with most search engines. If your site were a book then the metadata would be the table of contents. As a tool your metadata makes it easier for search engines to index your pages.
Meta-Tag Generator:
This
generator will create custom meta-tags for your webpages. Meta-tags are used by many search
engines to index your website. Fill in
the values below and click "Make Code."